Identify the higher purpose of your business

Identify the higher purpose of your business and the profile of your ideal customer. Consider what you want them to think when they interact with your business. Companies that generate buzz have a higher purpose behind them. They are passionate about their work. The first step in building a referral engine is to pause and identify the core differences that generate discussion. 

What are you passionate about? If you're not sure, try paying attention to when customers say "no one in this industry does this" and see if it's something you're doing or providing. 

Talk to your customers and ask them what they value most about what you provide. Research your industry and other outstanding examples to see if you're doing something similar. Once you make the core differences that generate discussion public, you must imagine and analyze the profile of your ideal customer. In short, if the customers or clients you are trying to work with do not need what you provide, there will definitely be negative whispers. 

Not every wealthy person is an ideal customer, so you need to screen potential customers. Everyone is a potential customer at first, but the number will decrease as you ask screening questions. After screening each layer, it will leave you with people who could become your ideal customers. Articulate your differences and focus on those who benefit from your service to stand out. You will stand out - this is exactly what you want to happen so that your customers can recommend you to others.