Converge

You need to ensure that, as a business, all the tools you use and everything you use converge to deliver a consistent message. Your website should have history, products, customers, shopping carts, contact info, white papers, blogs and FAQs. You must continuously change and update this website to maintain its maximum utility. However, it still cannot fully realize its potential through the entire network alone.

Think of your website as the central hub that brings everything together. As a business owner, your challenge is to create spokes. Each spoke opens a path for potential customers to get to know you. Use online and offline tools such as websites, blogs, YouTube videos, Flickr photos, articles, and press releases. Take action in advance to achieve the best search engine rankings.

Set up a Twitter account with content that attracts customers. Plan your route and take part frequently and uninterrupted in any community sites set up for specific industries according to that route. - make sure you fully use all available information.

Write monthly newsletters on topics you know well with both brief summaries and detailed information. Host webinars featuring industry guests and provide operational knowledge.

Add lots of audios and video content to your website with customer success stories. Establishing visibility through event attendance and exchanging contacts. Today's networking is much more personalized and automated. You make information public by building web pages and online resumes and then attracting reader responses.

The key to success remembers that online methods can be linked with face-to-face non-online networking activities. To stand out, you need equally well-developed online and physical networks.

In most cases, the best way to bring everything together is to run an active blog. Undeniably, writing a blog is not a panacea for all marketing problems. But you still have to generate enough interest for readers to want to read your blog, which is why the blog is just one piece of the puzzle.

But the blog is definitely one tool you should use. Upload customer stories to podcast channels.

In fact, if you're smart enough, you'll use audio files as a customer service tool. Record voice messages according to customer service inquiries. Customers will love it.

Capture moving video content and provide viewing opportunities. Host online contests where customers post videos of themselves using your products or pay for videos to deepen your database.

Have online lunches with customers and other - organize webinars and similar events. There are plenty of services available for video chat and gatherings.

Listen to what people are saying - then respond in problem-solving ways on public forums. Use online tools to join relevant topic conversations. There are several paid services available as well as many free tools.

Bringing everything together takes time and can be overwhelming at first. So the key is to break everything down into manageable systems.

No matter how you initially set up the system, but with experience accumulation, you will do better. Taking care of social networking operations is an excellent way to create referrals.