Network Plan

Always look at your business from the customer's point of view. Deliver products and services that exceed expectations, so customers are eager to tell others about you. You should measure how many customers will refer you to their friends, family, and related businesses. Make it easy and fun for existing customers to refer you by listing everything you do. Discuss referrals before someone becomes a customer and creates high expectations. The lifetime value of a customer can be infinite when considering how many new customers referrals can bring. Give customers something unexpected for free. Try to contact each customer every 30 days. Ask customers to share their methods of using your products and services and capture these stories in writing, audio, and video formats for future use. Offer training on how to use your products and services effectively. Show appreciation to your referral supports. Invite them to product development teams, keynote speeches, exclusive gatherings, and solicit their opinions. Give them movie tickets, flowers, candy, or other rewards. Provide employees with referral cards, vouchers, trial products, and other items. Allow individuals, not institutions, to refer customers. People mostly do not provide referrals for rewards, but want the opportunity to be a reliable source of information for friends. Allow this to happen by giving feedback on each referral and providing them with the latest information. Record results in writing so that providing referrals becomes an important part of the feedback mechanism. The community will mix content and communication data together to form a powerful means of building a business. To establish a vibrant and powerful community, hold closed video seminars; let people gather for lunch; let customers talk naturally; exchange prospect lists with non-competing businesses; provide one-on-one education and training courses.