Your ideal customers

You must identify the higher purpose of your business and the profile of your ideal customers. Then, focus your strategy on building relationships with these people. Pay attention to when customers mention 'no one does this in this industry.' If it's exactly what you're doing or providing, you might be on the right track. Talk to your customers, ask them what they value most about what you provide. Use your past stories to create a vivid, word-of-mouth story for your company. The story should be simple and memorable. Colorful and eye-catching stories create an attraction for people.

If the clients or customers you attempt to collaborate with do not need what you provide, it guaranteed negative whispers to arise. Not every wealthy person is an ideal customer, so you need to filter potential customers. Initially, you set everyone as a potential customer, but as you pose filtering questions, the number of people you should serve will gradually decrease. After layers of screening, the people left are likely to become your ideal customers. Clearly articulate your core differences can provoke discussion, and then carefully focus only on those who benefit most from your service. You can make yourself stand out from a bunch of choices. You will stand out - this is exactly what you hope will happen, so that your customers will recommend you to others. The average transaction amount of new customers' lifetime value. You can launch additional sales to existing customers, raise prices, or turn customers' word-of-mouth recommendations into sales to increase this amount.